Welcome to Generations Primary Care, a Family Medicine Practice.

Now accepting new patients.

Our approach

At Generations Primary Care, we are committed to providing compassionate, high-quality care in a welcoming environment. As a family-oriented healthcare provider, we understand the importance of trust and personal connection when it comes to your health and well-being.

Why choose us?

At Generations Primary Care, we offer comprehensive care for your whole family, from preventive check-ups to specialized treatments. Unlike corporate offices, our providers take the time to ensure every need is met, creating a comfortable, transparent, and empowering healthcare experience.

 

Hours

Monday- Thursday

7-12 1-4

Friday

7-11

Check your insurance.

It is your responsibility to make sure that we are in-network with your insurance and assigned as your PCM if you have an HMO. If you are not sure you should call your insurance representative to check.

If you are not in the network at the time of your appointment or we are not your assigned PCM (for an HMO plan), you will be responsible for the bill.

  • Humana PPO

    PHCS Multiplan

    Champva

    GEHA

    Aetna PPO

    Cigna

    Selma & co (Tricare Select)

    BCBS PPO, FEP, HMO

    Medishare

    Mediplus (Tricare supplement)

    United Healthcare

    United Healthshare

    UMR

    Tricare Select

  • Medicaid

    Oscar Health

    Sunshine Health

    Ambetter

    VA Community Care

    BCBS Medicare Value PPO (Medicare Advantage)

  • If you have an HMO plan, please verify with your insurance provider that your policy is in-network with us. If we are in-network, kindly assign Dr. Gwinnup as your Primary Care Provider (PCP) during your call with the insurance representative. Please note that even if you are seeing Rachel White, Dr. Gwinnup will be designated as your PCP.

Meet our team

  • Ann K Gwinnup

    Medical Doctor

  • Cassie Riley

    Registered Nurse

  • Rachel L White

    Nurse Practitioner

  • Madi Majors

    Office Manager

  • Jada McCullough

    Licensed Practical Nurse

Frequently Asked Questions

  • A nurse practitioner (ARNP) and a doctor both diagnose and treat illnesses, prescribe medications, provide patient care, order and interpret diagnostic tests, provide preventative care, and perform procedures.

  • Our providers cannot prescribe medications or antibiotics they have not previously prescribed without seeing the patient first. This policy ensures careful consideration of your individual symptoms and the appropriateness of the medication. Providers must evaluate your condition themselves and cannot prescribe based on recommendations from other providers.

  • No, referrals require an appointment. An office visit is necessary to document the reason for the referral in your medical records. This policy is non-negotiable to ensure the referral is medically justified and accurately processed.

  • No, once you are established with one of our providers, they become your primary care provider, and switching to another provider is not permitted. Our providers are dedicated to delivering personalized and high-quality care, which requires a thorough understanding of your medical history. To ensure continuity and effectiveness in your treatment, we do not allow transitions to other providers within the practice. There are instances when your provider has no availability that you might be booked with another available provider for a sick visit.

  • Our providers work as quickly and efficiently as they can, however, they each have many patients. You typically can expect a response within two business days of your initial request. Paperwork requests can take longer. Please don’t forget, it is YOUR job to keep up with your health. If you do not hear back on something with-in two business days, make sure that you follow-up. 

  • You should have at least one week between your lab appointment and your appointment here so that we have plenty of time to receive your results. Sometimes it takes longer for us to receive them than it does for you to receive results in your lab’s portal.

  • Please give the facility that you were referred to at least 7- business days to reach out to you. If you do not hear from them, then please contact them with the information located on the paper copy of the referral you were given at your appointment.  

  • You can request a change to the provider or imaging center we have referred you to, but please know that we have not selected the provider at random and it can be a cumbersome process for us to change it. Often we will refer you to a provider who we anticipate would be best suited for your particular condition and will work well with our office. To make a change, first call your insurance company and find out who is in-network for you. Next call that office and make sure they are accepting new patients. Once you have found someone, call our office and we will attempt to change your referral for you. Our providers will let you know if they feel you should see someone else.

  • "Dr. Gwinnup had been my one and only PCP since moving to the panhandle. She makes you feel like a person and not just a number in her computer. She sits patiently and listens to your concerns and is always ahead of the curve in treatment. I've recommended her to my friends/family and will continue to recommend her. She's the best PCP I've ever had."

    Generations Primary Care Patient Testimonials

  • "My husband and I both have been seeing Dr. Gwinnup for the past few years. We enjoyed seeing her in the Crestview office and we have now followed her to Niceville."

    Generations Primary Care Patient Testimonials

  • "Just the best. Rachel did an emergency visit today and gave me what I needed. These guys are family and they look out for you as one of their own."

    Generations Primary Care Patient Testimonials

  • "I’ve had Dr Gwinnup as my primary physician for 15 years. She is the most caring, compassionate physician I’ve ever had. She listens to you and is determined to solving your medical concerns. She actually found a genetic disorder that I have that no other physician discovered. I would recommend her 100 percent!!"

    Generations Primary Care Patient Testimonials

  • "Give this woman all the stars! Fantastic physician. She is thorough, listens, is approachable, and knowledgeable. The list goes on and I really can’t say enough good things. You won’t regret coming here if you’re in need of an excellent PCP."

    Generations Primary Care Patient Testimonials

  • "I’ve seen a few primary care physicians in my life and Dr. Gwinnup is by far the best. Knowledgeable on a variety of topics, very approachable and easy going, and always eager and willing to help. What more can you ask for from a PCP?"

    Generations Primary Care Patient Testimonials

  • "I followed Dr Gwinnup here from her previous practice. She is one of the best doctors I have had. She listens, explains and cares for her patients. I am so happy to have her on my team."

    Generations Primary Care Patient Testimonials

Resources

Super Foods

Super Foods List

Mental Health

Mental Health Resource

Become a patient today.